Tobias Zuser

Tobias Zuser


Tobias Zuser



Originally from Austria, I have been calling Hong Kong my home for over a decade. After several years as event and arts manager in Beijing, I returned to Hong Kong to pursue my master’s degree and PhD. These years of research also opened up a range of other opportunities and I decided to combine my academic path with practical projects. I currently teach in CUHK, HKBU, EdU, covering media studies, cultural studies, digitalization, sports policy, and sports management. In addition, I founded Baat Man Lau Consulting, a one-stop-shop for companies and NGOs, who look for research and insights into policy, digitalization and media production.

Relevant Experience

  • Guest Talk - “Corporate Social Responsibility and Integrity in Sport”. Tzu Chi University, Hualien
  • Host and Producer - “Hong Kong Football Podcast”. Exploring all dimensions of the “beautiful game” in Hong Kong

Recent Activities


  • Zuser, T. and Ho, L. K.-k. (forthcoming). Sport in Hong Kong: Culture, Identity, and Policy. New York/Oxford/ Bern: Peter Lang.
  • Zuser, T. (2021). Rearticulating Football Fans in Hong Kong: Between Activism, Localism, and Consumerism. Cultural Studies, 36, 2. DOI: 10.1080/09502386.2021.1912804
  • Zuser, T. (2021). “Horseracing and Football in the Time of Covid 19: A Tale of two Sports in Hong Kong.” In: J. Krieger, A. Henning, et al., eds. “Time Out” – Sport and the Corona Lockdown. Champaign, IL: Common Ground Publishing.
  • Zuser, T. (2015). “On the finding, producing and losing of creative space: Hong Kong’s Hidden Agenda.” In: L. Pan, D. H.-W. Wong and K. L.-F. Chau, eds. Politics and Aesthetics of Creativity: City, Culture and Space in East Asia. Bridge21: Los Angeles.
  • Burrows, J., A. Coppoolse, G. de Seta, G. Zhang and T. Zuser (2014). Arcade/Border/City: Reading Benjamin’s Passagenwerk in Hong Kong. Immediacy – Media Utopias | Dystopias.
  • Zuser, T. (2011) “How the Cultural Sector Works in China.” In K. Hellkötter and W. Yi, eds. Europe-China Cultural Compass: Orientation for Cultural Cooperation between China and Europe. Munich: Goethe-Institut.


📍  Hong Kong SAR ✉️ tobias@offside.hk